The Carbon Code TM
As government regulations and carbon markets grow and merge, businesses must take action to become more efficient and reduce emissions. Cracking the Carbon Code provides the tools to profit from this trend, describing practical steps to make almost any business more efficient, sustainable, and competitive in the global economy. Filled with eye-opening facts, insights, and practical action steps to profit from the low-carbon economy of the 21st century, this book is for anyone who wants to build value, grow market share, and secure acceptance by consumers and regulators alike.
"In Cracking the Carbon Code, my friend Terry Tamminen provides us with a compelling playbook of how to restore our economic vitality and preserve our environment for generations to come.” - Arnold Schwarzenegger, Governor of California, 2010, from the Foreword
“A healthy environment and strong economy are two sides of the same coin as Terry Tamminen proves in Cracking the Carbon Code. If companies follow his advice, they and their workers will prosper and build a safer, more sustainable planet for all living creatures to share.” - Robert F. Kennedy, Jr., Waterkeeper Alliance
“Businesses today must become more efficient and innovative to compete on a global scale. Tamminen unlocks the secrets of using carbon as a measuring stick of those trends, offering practical tools that any business can use to be sustainable for generations to come.” - Bob Fisher, Director, Gap Inc.
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